Privacy Policy

BigFork Media Marketing Inc., doing business as BigFork SEO and BigFork CRM, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website at www.bigforkseo.com, use our services, or engage with our platforms, tools, and communications.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

This Privacy Policy should be read together with our Terms of Service, which are incorporated by reference.

1. Who This Policy Applies To

This Privacy Policy applies to:

• Visitors to www.bigforkseo.com and any BigFork-operated web properties
• Prospective clients who submit inquiries, complete forms, or schedule consultations
• Current and former clients who use our marketing services, CRM tools, automation systems, or related platforms
• Business contacts, partners, and vendors who interact with BigFork SEO

This policy does not apply to third-party websites, platforms, or services that we may link to or integrate with. Those services have their own privacy policies, which we encourage you to review.

2. Information We Collect

2a. Information You Provide Directly

We may collect information you provide when you:

• Complete a contact form, intake form, or consultation request
• Purchase or sign up for our services
• Communicate with us by email, phone, text, or chat
• Provide business details, credentials, or assets for service delivery
• Respond to surveys, feedback requests, or marketing communications

This may include your name, business name, email address, phone number, mailing address, payment information, business credentials, login details, and any other information you choose to share.

2b. Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and search terms
• Device identifiers and screen resolution
• Cookie and tracking pixel data

This information is collected through cookies, web beacons, analytics tools, and similar technologies. See Section 7 (Cookies and Tracking Technologies) for more detail.

2c. Information From Third Parties

We may receive information about you from third-party sources, including:

• CRM platforms, lead generation tools, and marketing automation providers
• Google, social media platforms, and advertising networks
• Review platforms and reputation management tools
• Payment processors and billing platforms
• Business data providers and public records

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve our services
• To communicate with you about your account, services, invoices, and support
• To fulfill service agreements and deliver marketing, CRM, and automation services
• To send you relevant business communications, updates, and offers (with your consent where required)
• To process payments and manage billing
• To monitor and analyze website usage and service performance
• To comply with legal obligations and enforce our Terms of Service
• To protect the security, integrity, and availability of our systems and services
• To respond to legal requests, court orders, or regulatory inquiries
• To detect, investigate, and prevent fraud, abuse, or unauthorized activity

4. How We Share Your Information

We do not sell your personal information to third parties. We may share information in the following circumstances:

4a. Service Providers

We work with trusted third-party vendors and service providers who assist us in operating our business. These may include hosting providers, CRM platforms, payment processors, email and SMS platforms, analytics tools, AI tools, and marketing software. These providers access your information only as needed to perform services on our behalf and are required to protect it appropriately.

4b. Client Services

If you are a BigFork SEO client, your business data, customer lists, campaign assets, and related information may be processed through third-party platforms as part of the services we provide. You remain the data controller for your customer data. See Section 10 (Client Data and Controller Responsibilities) for more detail.

4c. Legal and Compliance

We may disclose information when required by law, regulation, court order, or government authority. We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or abuse, or respond to a legal process.

4d. Business Transfers

If BigFork Media Marketing Inc. is involved in a merger, acquisition, asset sale, or other business transfer, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and your information becomes subject to a different privacy policy.

4e. With Your Consent

We may share your information with other parties when you have given us your explicit consent to do so.

5. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding your personal information.

5a. Your California Rights

Subject to certain exceptions and verification requirements, California residents have the right to:

• Know what personal information we collect, use, disclose, and sell about you
• Access the specific pieces of personal information we have collected about you
• Request deletion of personal information we have collected about you
• Correct inaccurate personal information we hold about you
• Opt out of the sale or sharing of your personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

BigFork SEO does not sell personal information as defined under the CCPA/CPRA. We do not knowingly sell or share personal information of consumers under 16 years of age.

5b. How to Exercise Your California Rights

To submit a California privacy rights request, please contact us at:

• Email: info@bigforkmediamarketing.com
• Subject line: California Privacy Rights Request

We will respond to verified requests within 45 days as required by law. In complex cases, we may extend this period by an additional 45 days with notice.

5c. Shine the Light

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for direct marketing purposes. To make such a request, contact us at info@bigforkmediamarketing.com.

6. Texas Privacy Rights (TDPSA)

If you are a Texas resident, you may have rights under the Texas Data Privacy and Security Act (TDPSA), which may include the right to:

• Access personal data we have collected about you
• Correct inaccuracies in your personal data
• Delete personal data we have collected about you
• Obtain a portable copy of your personal data
• Opt out of the processing of your personal data for targeted advertising, sale, or profiling

To submit a Texas privacy rights request, contact us at info@bigforkmediamarketing.com with the subject line: Texas Privacy Rights Request. We will respond within the timeframe required by applicable law.

If we decline to take action on your request, you may appeal our decision by contacting us at the same address. If your appeal is denied, you may contact the Texas Attorney General for further assistance.

7. Cookies and Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behavior and improve your experience.

7a. Types of Cookies We Use

• Essential cookies — necessary for the website to function properly
• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics)
• Marketing and retargeting cookies — used to deliver relevant advertising across platforms (e.g., Google Ads, Meta Pixel)
• Functional cookies — remember your preferences and settings

7b. Your Cookie Choices

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when cookies are being placed. Please note that disabling certain cookies may affect the functionality of our website.

For California residents, you may also opt out of the use of certain cookies for advertising purposes by visiting optoutmachoice.org or networkadvertising.org/choices.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:

• Client account and service data is retained for the duration of the service relationship and for a reasonable period afterward for legal, billing, and compliance purposes
• Website analytics data is retained in accordance with our analytics provider settings (typically 26 months for Google Analytics)
• Communications and correspondence may be retained for up to 7 years for legal and business purposes
• Payment records are retained as required by applicable tax and financial regulations

For information about client data retention upon cancellation or termination of services, please refer to Section 15c of our Terms of Service.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, destruction, alteration, or misuse. These measures include access controls, secure transmission protocols, and vendor security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.

10. Client Data and Controller Responsibilities

When BigFork SEO processes data on behalf of its clients as part of service delivery — such as customer contact lists, CRM records, review request recipients, or SMS and email campaign audiences — our clients act as the data controller and BigFork SEO acts as a data processor.

As a client, you are responsible for:

• Ensuring you have lawful basis and proper consent to collect and use your customers' personal data
• Maintaining your own privacy policy that accurately describes how you collect and use customer data
• Honoring opt-outs, deletion requests, and other privacy rights your customers may exercise
• Complying with applicable privacy laws, including CCPA, CPRA, TDPSA, HIPAA (where applicable), and other state or federal laws

BigFork SEO will process client data only as directed and as necessary to perform the agreed services. We will not use your customers' data for our own marketing purposes without your consent.

11. Healthcare and HIPAA

BigFork SEO serves clients in the medical and dental industries. We do not collect, process, or store Protected Health Information (PHI) as defined by HIPAA unless a Business Associate Agreement (BAA) has been executed with the client.

If you are a healthcare provider or other HIPAA Covered Entity, and your use of our services may involve PHI, you must notify us prior to service commencement and execute a BAA. Do not transmit PHI through our standard platforms or communications without an executed BAA in place.

For more information, contact us at info@bigforkmediamarketing.com.

12. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete it.

If you believe we have collected information from a child under 13, please contact us immediately at info@bigforkmediamarketing.com.

13. Third-Party Links and Integrations

Our website and services may contain links to third-party websites, or may integrate with third-party platforms such as Google, Meta, review sites, CRM systems, and communication tools. This Privacy Policy does not apply to those third-party services.

We encourage you to review the privacy policies of any third-party platforms you use in connection with our services. BigFork SEO is not responsible for the privacy practices or content of third-party websites or platforms.

14. Do Not Track

Some browsers include a Do Not Track (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT signals. We will update this policy if our practices change.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or technology. When we make material changes, we will update the effective date at the top of this page and, where appropriate, provide additional notice such as a banner on our website or an email notification.

Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, your personal information, or your privacy rights, please contact us:

BigFork Media Marketing Inc.

Website: www.bigforkseo.com

Email: info@bigforkmediamarketing.com

For California privacy rights requests, use subject line: California Privacy Rights Request

For Texas privacy rights requests, use subject line: Texas Privacy Rights Request

For HIPAA or healthcare-related inquiries, use subject line: HIPAA / Healthcare Privacy Inquiry

We will respond to all verifiable privacy requests within the timeframes required by applicable law.

Note: This Privacy Policy is a general disclosure document. It does not constitute legal advice. BigFork SEO encourages all clients to consult qualified legal counsel to ensure their own privacy practices comply with applicable federal, state, and local laws.