Press Releases That Build Visibility, Credibility, and Leads
Turn your announcements into searchable, shareable coverage—written professionally, optimized for Google, and distributed where the right people will actually see it.
Social fades. Search lasts.
Press releases aren’t “old school.” They’re discoverability.
Social posts disappear. Emails get buried. A press release creates a permanent footprint that can:
- Expand reach beyond your followers
- Build third-party credibility (the “legit” factor)
- Support SEO with indexed coverage and branded search results
- Give you content to repurpose across website, Google, LinkedIn, and email
- Help prospects trust you faster (especially for higher-consideration services)
If it’s newsworthy, we’ll position it.
Built for any business type—local, regional, or national
Common release types:
- Grand openings & new locations
- New product or service launches
- Awards, certifications, “best of” wins
- Partnerships & major hires
- Community initiatives & charity involvement
- Expansion announcements (new markets, new offerings)
- Milestones (anniversary, funding, growth, major contract wins)
- Event promotion (ticketed or community events)
Not sure what’s “newsworthy”? We’ll shape the angle and positioning for you.
Built for visibility. Structured for impact.
What You Actually Get
Strategic Story Positioning
We shape your announcement into something newsworthy — not promotional.
Before we write a single word, we define:
- What changed
- Why it matters
- Who it impacts
- Why someone outside your company should care
- That’s what turns information into real press.
Professionally Structured Release
Your press release is written in clean, journalistic format — clear headline, strong opening paragraph, supporting detail, and a credible close.
No fluff.
No marketing language.
No hype that weakens authority.
Just clarity and positioning.
Authority-Driven Quotes
We craft leadership quotes that sound confident and human — not corporate or scripted.
The goal is simple:
When someone reads it, it feels legitimate.
Search-Aware Structure
We write with search in mind.
That means:
- Natural keyword integration
- Clean formatting for readability
- Structured flow that supports indexing
- Smart phrasing that aligns with how people actually search
Press releases should support discoverability — not just distribution.
Intentional Distribution Strategy
We don’t “blast it everywhere.”
We determine where it makes sense to place it based on your industry, geography, and goals.
Local visibility?
Industry credibility?
Brand authority?
Different objective. Different approach.
Repurposing That Multiplies ROI
This is where most businesses miss opportunity.
Your press release becomes:
- A website newsroom post
- A Google Business Profile update
- A LinkedIn announcement
- An email feature
- Social content
- A credibility asset for sales conversations
One announcement.
Multiple visibility touchpoints.
Final Delivery
You receive clean, ready-to-use copy blocks so your team isn’t rewriting or reformatting anything.
Everything is built to plug directly into your website, profiles, and marketing channels.
Clear steps. No confusion.
Our Process (Simple + Fast)
A straightforward process that doesn’t waste your time
- Discovery (10–15 min)
We ask a few focused questions: what changed, why it matters, and who it’s for. - Angle + Outline
We define the story: what makes this newsworthy and credible. - Draft + Review
You get a clean draft with headline options and suggested quote(s). - Finalize + Distribute
We publish through the right channels and provide the final assets. - Repurpose (Optional but recommended)
We turn the release into web copy + social + email content to maximize ROI.
The right audience beats a bigger audience.
Where your release goes matters more than “sending it everywhere.”
We match distribution to your goal:
- Local visibility: local media lists, community calendars, regional publications
- Industry credibility: niche trade outlets, professional associations, relevant beats
- Search visibility: online placement + your site’s newsroom/blog + supporting posts
Important note: A press release isn’t a guarantee of editorial pickup—but it dramatically increases the chance of being seen and creates long-lasting searchable authority.
Positioned like news — not an ad.
The Difference Between “A Press Release” and “Press That Works”
Most press releases fail for three reasons:
- They read like an ad
- The story isn’t positioned as news
- Distribution isn’t aligned to the audience
Our
approach:
Write it like a journalist, position it like a strategist, and distribute it like a media operator.
Press Release FAQs
Answers before you ask.
How long should a press release be?
Typically 400–800 words. Long enough to be credible, short enough to be readable.
Can you write it if we don’t have the wording?
Yes. We’ll extract what we need via a short intake and shape it into a real story.
Do press releases help SEO?
They can support branded search results and credibility signals—especially when paired with a newsroom page and a supporting website post.
Will we get featured in major outlets?
Sometimes, but it depends on the story. We focus on visibility + credibility first, then build toward larger media wins.
Can we use the release on our website and socials?
Absolutely. We provide paste-ready blocks and suggested captions.
If it’s worth announcing, it’s worth doing right.
Ready to announce something the right way?
If you have a launch, opening, update, or milestone worth sharing—we’ll turn it into visibility that lasts.
Most businesses announce something once and move on. They post it on social media, maybe send an email, and hope people see it. The problem is that posts disappear quickly. After a few days, it’s buried under new content. That means your announcement doesn’t get the attention it deserves.
A properly written and placed press release gives your announcement a longer life. It creates something searchable, shareable, and credible. When someone looks up your business weeks or months later, they can still find it. That builds trust and shows growth.
If you’ve worked hard to reach a milestone, open a new location, launch a service, or win an award, it deserves more than a quick post. It deserves structure, strategy, and placement.
At BigFork, we make sure your announcement isn’t just said — it’s positioned.